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Website
Built for the phone. Connected to the mission.
A refreshed public website combines a video-led introduction, phone-friendly bottom navigation and home-screen installation. The booth application portal connects directly to the site, linking the network’s public presence with its operational tools.
Washtenaw Nonprofits — Mobile-First Website · washtenawnonprofits.org
Phone-first
designed for mobile visitors
Installable
home-screen access
Connected
direct booth-portal access
Reported project outcomes. Results vary.
The bottleneck
A directory could not tell the whole story.
The network needed to show its value on the device visitors used most and connect public interest with participation.
The fix
One connected mobile experience.
- 01Tell the storyA video-led opening shows the community.
- 02Make navigation naturalBottom tabs and home-screen installation.
- 03Connect the next stepThe public site leads into the booth portal.
What we built
- A complete visual and messaging redesign
- A video-led homepage experience
- Phone-first layouts
- Bottom-tab mobile navigation
- Home-screen installation and app-like behavior
- Direct integration with the booth application portal
- Visual editing for the internal team
- Custom contact forms
- A booth-participant portal for applying, paying and fair communications
- An admin portal for processing admissions and managing participants
- Pre-built pages that load instantly
- A custom build with no software subscriptions
What changed
App-like access without a separate native app to maintain.
Before
A desktop-shaped directory and separate process.
After
One mobile experience from interest to action.
- App-like mobile experience
- Home-screen installation with a branded icon
- Bottom navigation designed for one-handed phone use
- Public website connected directly to the booth portal
- Content editable by the internal team
- No monthly software subscriptions