We brought donation, website, and social media data from six platforms into one live dashboard. The marketing team can make decisions from current information without spending hours exporting, combining, and reconciling reports.
- Six platforms unified
- One current, trusted view
- No recurring manual exports
- Comparable performance across fundraising, website, and social channels
The Organization
Sky Foundation is a pancreatic cancer nonprofit using fundraising, awareness, education, and digital engagement to support its mission.
The Reporting Constraint
Donation information was stored in Bloomerang. Website behavior was tracked in Google Analytics. Social engagement was distributed across Facebook, Instagram, TikTok, and LinkedIn. Each platform required a separate login and a different reporting process. Understanding performance meant logging in repeatedly, exporting files, reconciling different reporting structures, and manually creating a combined view. By the time the report was assembled, much of the information was already outdated. For a nonprofit, unnecessary reporting hours represent resources that cannot be directed toward the mission.
The Solution
We connected the organization's most important platforms to one live dashboard. Donation performance can now be viewed alongside website traffic and social engagement. Metrics are current, comparable, and available without rebuilding the same monthly report.
What We Built
Business Value Created
The team now begins with the information instead of beginning with the work required to assemble it. Decisions can be made sooner, reporting is more consistent, and staff time returns to fundraising, awareness, and patient support.