eCommerce + Ops
Detroit Auto Parts Co.
detroitautoparts.com
TL;DR
We rebuilt their store and automated fulfillment so one person now processes 500 orders a day — up from a five-person scramble at 200.
2.5×
orders / day
−80%
manual entry
1 person
runs fulfillment
The customer
A family-run auto-parts distributor in Warren, MI shipping nationwide.
The challenge
Orders came in across email, phone and a clunky storefront, then got re-keyed by hand. Growth meant hiring more people just to keep up.
What we built
A conversion-focused storefront wired into an automated fulfillment system — orders flow straight to picking, shipping rules apply themselves, and inventory stays in sync.
Rebuilt storefront with clean product structure
Automated order → fulfillment handoff
Self-applying shipping & tax rules
Live inventory sync across channels
The result
Same team, 2.5× the volume, and almost no manual data entry. Fulfillment stopped being the bottleneck.
We went from five people processing 200 orders to one person doing 500.
Michael C., Owner