Online Parts Supplier — eCommerce Catalog
We reorganized a complex industrial catalog around the way customers actually search, then created useful, search-friendly content across products and categories at scale. Customers can find parts without calling, category pages attract new search traffic, and revenue increased 40% within three months.
- 40% revenue growth within three months
- 30,000+ products reorganized
- Every product and category given meaningful content
- New organic search visibility across category pages
The Business
CET Inc. is an industrial finishing supplier offering tens of thousands of parts from dozens of manufacturers.
The Growth Constraint
Even customers who knew the exact part they needed struggled to locate it. Years of catalog growth had created overlapping categories, inconsistent product names, and pages containing little more than manufacturer codes. Sparse pages gave search engines little information to understand or rank. Customers called for help finding products, while valuable search traffic went to competitors with better-organized catalogs.
The Solution
We treated the catalog as both a buying experience and a long-term growth asset. The inventory was mapped into a clear category structure based on customer behavior. Naming standards were established, and detailed product and category content was generated and formatted throughout the catalog at a scale that would not have been practical manually.
What We Built
Business Value Created
Customers can find and purchase products without calling for assistance. Category pages now capture search traffic that previously went to competitors, while the improved customer experience supports a larger share of self-service sales. Within three months of launch, revenue increased by 40%.