CET Inc.
We restructured a 30,000+ SKU catalog into categories buyers can actually navigate, and gave every part and category a rich, search-friendly description. Revenue rose 40% within three months.
The customer
An industrial finishing supplier carrying tens of thousands of parts across dozens of manufacturers.
The challenge
The catalog had grown part by part for years. Categories overlapped, names were inconsistent, and most parts carried little more than a manufacturer code — so buyers who knew exactly what they wanted still couldn't find it, and search engines had nothing to index.
What we built
A full catalog restructure paired with mass content generation. We mapped the entire inventory into a category tree that matches how buyers actually shop, then produced formatted, specific descriptions for every part and every category — at a scale that would be impossible by hand.
The result
Buyers find parts without calling. Category pages started earning search traffic that previously went to competitors, and revenue climbed 40% within three months of launch.