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eCommerce + SEO
Make the right part easier to find.
A large industrial catalog was reorganized into useful categories with consistent naming and richer product descriptions. Buyers gained a clearer route to the parts they needed, while search engines gained better-structured product and category content.
Online Parts Supplier — eCommerce Catalog
Company identity withheld under a confidentiality agreement.
Illustrative interface.
30,000+
products organized
+40%
reported revenue in three months
Search-ready
product and category content
Reported project outcomes. Results vary.
The bottleneck
Catalog size had become a buying barrier.
Overlapping categories and thin descriptions made parts difficult to find, even for buyers who knew what they needed.
The fix
A simpler, more findable catalog.
- 01Restructure the catalogCategories reflect how customers shop.
- 02Explain each partRich descriptions replace bare product codes.
- 03Build for discoveryConsistent naming and search-friendly metadata.
What we built
- A coherent category tree across the complete inventory
- Consistent product naming and categorization rules
- Useful descriptions for every product and category
- Search-friendly metadata and page structure
- Bulk editing and categorization tools
- A catalog framework that remains organized as new products are added
What changed
A catalog that helps buyers move toward purchase.
Before
An extensive but hard-to-navigate catalog.
After
Clearer paths to parts and better search visibility.
- 40% revenue growth within three months
- 30,000+ products reorganized
- Every product and category given meaningful content
- New organic search visibility across category pages