Ann Arbor Art Fair — Nonprofit Section
An automated email funnel that recruits and converts booth applicants year after year without anyone running it — participation doubled within three years.
The customer
The nonprofit section of the Ann Arbor Art Fair, recruiting organizations to claim booths each year.
The challenge
Recruiting nonprofits for booths was a yearly scramble driven by volunteers with limited time. Outreach happened in bursts when someone remembered, follow-up was inconsistent, and interested organizations slipped through the gap between first contact and actually applying.
What we built
A funnel that handles recruitment on its own. Interested organizations enter an automated sequence that explains the opportunity, answers the usual objections, and walks them to an application — with follow-up that happens reliably instead of when a volunteer has a spare evening. It resets and runs again each season without intervention.
The result
Booth participation doubled within three years, and the funnel keeps running on autopilot — no annual scramble, no volunteer evenings spent on outreach.