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Email Marketing + Automation
More participation. Less annual chasing.
An automated recruitment sequence explains the booth opportunity and guides interested organizations toward applying. Consistent follow-up replaces ad hoc outreach, creating a repeatable process that can run again each season.
Ann Arbor Art Fair — Nonprofit Recruitment · washtenawnonprofits.org
Illustrative interface.
2×
booth participation
3 years
reported growth period
Repeatable
seasonal outreach
Reported project outcomes. Results vary.
The bottleneck
Recruitment started over every season.
Volunteer-led outreach happened in bursts. Interested organizations could fall between the first message and an application.
The fix
A simple, connected recruitment process.
- 01Introduce the opportunityA clear invitation explains participation.
- 02Follow throughConsistent messages answer common questions.
- 03Connect the applicationA direct route from interest to submission.
What we built
- Automated recruitment sequences
- Consistent follow-up for prospective organizations
- Value-based copy explaining the opportunity
- Responses to common concerns and objections
- A direct path from interest to application
- A repeatable seasonal system
What changed
Participation grows without rebuilding the outreach process.
Before
Ad hoc outreach and missed follow-up.
After
A sequence that runs again each season.
- Booth participation doubled
- Growth achieved within three years
- Follow-up runs automatically each season
- Volunteer recruitment time dramatically reduced