🧭 Your First (and Most Important) Marketing Decision
If you’re trying to sell to “everyone,” you’re selling to no one. One of the fastest ways to waste time, money, and energy is having no clue who you’re actually helping. So before logos, websites, or ads — get this right.
🎯 The Goal: Find Your “One Person”
Think of one ideal customer.
- What do they want?
- What are they struggling with?
- What makes them frustrated, stuck, or broke?
- What’s the outcome they dream about but can’t reach alone?
This person becomes your target audience. Everything you do — pricing, packaging, ads, content — is tailored to serve them.
🛠️ Step-by-Step: Define Your Target
1. List Your Benefits
What transformation do you offer? (Save time? Make money? Look better?) This helps reverse-engineer who needs it.
2. Get Specific
Go deeper than demographics. Instead of “entrepreneurs,” say “new online coaches who feel overwhelmed by marketing.” Instead of “moms,” try “first-time moms looking for natural skincare under $50.”
3. Research Online
Join Facebook groups, Reddit threads, YouTube comments, Amazon reviews — look for what your target audience complains about or wants more of.
4. Use the Power Formula
“I help [WHO] do [WHAT] without [FRUSTRATION] so they can [OUTCOME].”
Example:
I help busy realtors post 30 days of social media content in 1 hour — without needing to film or write a thing.
💡 Pro Tip: Start Narrow, Then Expand
You don’t need a giant audience. You need 10 die-hard customers who love your offer. Once you serve them well, you’ll get referrals, testimonials, and data to scale up.
🔁 Bonus Tool: Ask This Weekly
“Who is the person I want to help today — and what is their biggest pain right now?”
This keeps you locked in on what matters. When your content, offer, and customer match perfectly — sales get easy.
✅ Recap Checklist
- I know the exact person I help
- I know their pain, frustration, and goal
- I can explain my value in one sentence
I’m building content that speaks to them, not the masses
