How Do I Format My Social Media Pages?

Your Social Pages = Your Digital Storefront

If your social profile looks like it was thrown together in 5 minutes, you’re leaving money on the table. This article covers how to format and optimize your Facebook, Instagram, TikTok, Twitter (X), LinkedIn, and YouTube pages — and gives exact image sizes, conversion strategies, and engagement tips.

 

Before You Start:

Start with one platform based on where your ideal audience hangs out and what your offer requires.

  • B2B? → Start with LinkedIn

  • Visual product/service? → Start with Instagram or TikTok

  • High-trust service? → Start with Facebook or YouTube

Build one platform until it’s mature: clear bio, optimized links, consistent content, and DMs/comments coming in. THEN migrate to the next.

 

Facebook Business Page

Goal: Trust + Community Building
 Best Image Sizes:

  • Profile Picture: 170 x 170 px (displays as circle)

  • Cover Photo: 820 x 312 px desktop (640 x 360 px mobile)

Key Setup:

  • Logo as profile picture (clean, centered, no tiny text)

  • Cover with brand colors, CTA or tagline

  • Pinned post = top offer, event, or video

  • CTA button: “Book Now” or “Send Message”

  • About section = elevator pitch + contact info

 

Instagram

Goal: Visual Trust & Funnel Entry
 Best Image Sizes:

  • Profile Picture: 320 x 320 px

  • Post Image: 1080 x 1350 px (portrait)

  • Story Highlight Covers: 1080 x 1080 px

Key Setup:

  • Use a photo/logo consistent with your other platforms

  • Name Field = searchable keywords (e.g., "Detroit Senior Photographer")

  • Bio = who you help, how, CTA

  • Link = KOMI, Stan Store, or custom landing page

  • Highlights = use branded icons for offers, FAQs, services

 

TikTok

Goal: Personality + Discovery = Conversions
 Best Image Sizes:

  • Profile Photo: 200 x 200 px

  • Video Dimensions: 1080 x 1920 px (full screen, vertical)

Key Setup:

  • Username = short and relevant

  • Bio = hook + CTA (e.g., “DM ‘START’ for your free tool”)

  • First 3 pinned videos = value, results, proof

  • Use captions & text overlays in your brand font/colors

 

Twitter (X)

Goal: Thought Leadership + Visibility
 Best Image Sizes:

  • Profile Picture: 400 x 400 px

  • Header Image: 1500 x 500 px

  • Tweet Image: 1200 x 675 px

Key Setup:

  • Name + Handle should match IG/TikTok

  • Bio = what you do + value prop + 1–2 keywords

  • Pinned Tweet = brand story, offer, or thread

  • Daily tweets + threads + engagement = growth

 

LinkedIn

Goal: Authority, B2B Conversion & Credibility
 Best Image Sizes:

  • Profile Picture: 400 x 400 px

  • Banner Image: 1584 x 396 px

Key Setup:

  • Headshot = clean, professional, inviting

  • Banner = tagline or client result (ex: “Helping VAs earn $5K/mo”)

  • Headline = "I help [who] get [what] using [how]"

  • About section = your journey, your method, CTA

  • Featured = top post or free resource

  • Post 3–4x/week, ask questions to drive comments

 

YouTube

Goal: Long-Form Trust + Search Traffic
 Best Image Sizes:

  • Profile Picture: 800 x 800 px

  • Channel Art: 2560 x 1440 px (safe zone: 1546 x 423 px)

  • Video Thumbnail: 1280 x 720 px

Key Setup:

  • Trailer = 30–60 sec welcome video

  • Channel Art = brand name + tagline + upload schedule

  • About section = who you help, what to expect, links

  • Playlists = organize by theme or audience type

  • Add video chapters, CTAs, and links in descriptions

 

Final Pro Tips for All Platforms

✅ Consistency Wins: Match fonts, colors, tone, and image style across all platforms
✅ Audit Monthly: Update bio, links, pinned posts, and profile image regularly
✅ CTA Focus: Every platform and post should point users toward the next step
✅ Engagement Matters: Reply to DMs and comments like you care — because conversions live in conversations