If your social profile looks like it was thrown together in 5 minutes, you’re leaving money on the table. This article covers how to format and optimize your Facebook, Instagram, TikTok, Twitter (X), LinkedIn, and YouTube pages — and gives exact image sizes, conversion strategies, and engagement tips.
⚠️ Before You Start:
Start with one platform based on where your ideal audience hangs out and what your offer requires.
- B2B? → Start with LinkedIn
- Visual product/service? → Start with Instagram or TikTok
- High-trust service? → Start with Facebook or YouTube
➡️ Build one platform until it’s mature: clear bio, optimized links, consistent content, and DMs/comments coming in. THEN migrate to the next.
🔵 Facebook Business Page
Goal: Trust + Community Building
Best Image Sizes:
- Profile Picture: 170 x 170 px (displays as circle)
- Cover Photo: 820 x 312 px desktop (640 x 360 px mobile)
Key Setup:
- Logo as profile picture (clean, centered, no tiny text)
- Cover with brand colors, CTA or tagline
- Pinned post = top offer, event, or video
- CTA button: “Book Now” or “Send Message”
- About section = elevator pitch + contact info
Goal: Visual Trust & Funnel Entry
Best Image Sizes:
- Profile Picture: 320 x 320 px
- Post Image: 1080 x 1350 px (portrait)
- Story Highlight Covers: 1080 x 1080 px
Key Setup:
- Use a photo/logo consistent with your other platforms
- Name Field = searchable keywords (e.g., “Detroit Senior Photographer”)
- Bio = who you help, how, CTA
- Link = KOMI, Stan Store, or custom landing page
- Highlights = use branded icons for offers, FAQs, services
🎵 TikTok
Goal: Personality + Discovery = Conversions
Best Image Sizes:
- Profile Photo: 200 x 200 px
- Video Dimensions: 1080 x 1920 px (full screen, vertical)
Key Setup:
- Username = short and relevant
- Bio = hook + CTA (e.g., “DM ‘START’ for your free tool”)
- First 3 pinned videos = value, results, proof
- Use captions & text overlays in your brand font/colors
🐦 Twitter (X)
Goal: Thought Leadership + Visibility
Best Image Sizes:
- Profile Picture: 400 x 400 px
- Header Image: 1500 x 500 px
- Tweet Image: 1200 x 675 px
Key Setup:
- Name + Handle should match IG/TikTok
- Bio = what you do + value prop + 1–2 keywords
- Pinned Tweet = brand story, offer, or thread
- Daily tweets + threads + engagement = growth
Goal: Authority, B2B Conversion & Credibility
Best Image Sizes:
- Profile Picture: 400 x 400 px
- Banner Image: 1584 x 396 px
Key Setup:
- Headshot = clean, professional, inviting
- Banner = tagline or client result (ex: “Helping VAs earn $5K/mo”)
- Headline = “I help [who] get [what] using [how]”
- About section = your journey, your method, CTA
- Featured = top post or free resource
- Post 3–4x/week, ask questions to drive comments
🔴 YouTube
Goal: Long-Form Trust + Search Traffic
Best Image Sizes:
- Profile Picture: 800 x 800 px
- Channel Art: 2560 x 1440 px (safe zone: 1546 x 423 px)
- Video Thumbnail: 1280 x 720 px
Key Setup:
- Trailer = 30–60 sec welcome video
- Channel Art = brand name + tagline + upload schedule
- About section = who you help, what to expect, links
- Playlists = organize by theme or audience type
- Add video chapters, CTAs, and links in descriptions
Final Pro Tips for All Platforms
✅ Consistency Wins: Match fonts, colors, tone, and image style across all platforms
✅ Audit Monthly: Update bio, links, pinned posts, and profile image regularly
✅ CTA Focus: Every platform and post should point users toward the next step
✅ Engagement Matters: Reply to DMs and comments like you care — because conversions live in conversations
Next Up: Learn how to format your landing page or website so your social media traffic doesn’t bounce. Because getting the click is only half the battle — you still need to convert.
